The logo is based on an embroidered tracery by Meredith Woolnough who captures the delicate beauty of nature in knotted embroidery threads.

Through a delicate system of tiny stitches Meredith creates intricate and complex open work compositions that are then carefully pinned in shadowboxes, just like preserved specimens.

Meredith bases her work on the various veining systems found in nature to create work that explores the balance, harmony and connectivity of life on Earth. Inspired by the patterns, structures and shapes found in plants, coral, cells and shells Meredith’s embroideries represent both the robust beauty and elegant fragility of life.

Meredith is an internationally acclaimed, award winning artist from Newcastle, Australia. Her work is held in public, private and corporate collections worldwide.

We thank Meredith Woolnough for allowing us to use her beautifully designed gum leaf to visually represent the work we are striving to achieve under The Connective.

You can view more of Meredith’s pieces at